South East (FuJian) Motor Co., Ltd (“SEM”), which was founded in November 1995, with the registered capital of 138 million US dollars, is the largest automotive joint venture across the Taiwan Straits. In April 2006, Mitsubishi Motors Company became a shareholder of SEM with the share ratio as Fujian Motor Industry Group Co., Ltd (50%), China Motor Corporation (25%) and Mitsubishi Motors Company (25%). SEM’s current annual production capacity can reach 150,000 units.
SEM is specialized in manufacturing sedans and multi-purpose passenger vehicle, owning two brands respectively named SEM and Mitsubishi. Regarding SEM brands (available to export), we have sedan as V3, V5, V6 and minibus Delica, as well as two SUV models of self-owned brand: DX7 designed by Italy Pininfarina and DX3 launched on Oct. 2016, whose technology reach international level. As for Mitsubishi brand, we have sedan models as Lancer EX. As for new energy vehicles, SEM has already developed V3 electric car, V5 electric car as well as Delica electric postal car, and all of them have been launched in the market. SEM’s sales and service network spreads across the country. SEM also exports products to Asian, African and Latin American areas.
After 21 years of development, SEM has changed from the vehicle technology import to overseas export through independent research, development and innovation. In terms of research and development, SEM has entered internationalization 3.0 era in which SEM integrates global resources and leads the new trend of China's own vehicle brands. As for quality control, SEM is the national industrial enterprise quality benchmark recognized by the Ministry of Industry and Information Technology, and is the only company to receive this honor in China's auto industry.